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Professional Website Analysis Service

Regardless of your business type, having a strong web presence should be a vital part of any business.

People visit websites with a goal in mind…to be convinced or reassured about something, to learn more, to buy a product or service, to register for information, or for any one of a number of other reasons.

 

It’s a proven fact 80% (or more) of your potential customers will visit your website before they consider doing business with you…and most of them are visiting you on their mobile devices.

 

With roughly 1/20th of a second to somehow connect with your website visitor, you put yourself at a disadvantage to have a poorly designed and/or emotionally unappealing website that kills your chances to make a positive impression on your prospect and create conversion. 

 

Because your website is the only online platform where you can own and cultivate long-term relationships with your customer…it’s extremely important to be sure your website investment is working well for you!

 

In fact, it’s actually becoming increasingly risky and a liability in a sense to mostly rely on your social presence!

Platforms such as Facebook, Twitter, Youtube and more, are increasingly ‘policing’ your content post and advertising often penalizing and/or squeeze to a trickle your distribution reach! Your main effort for the long-term engagement should be to move customers and prospects to your website where you can control your interaction instead of being vulnerable to the whim of a social platform!

 

Here’s how you can make sure your website is rather an online business solution for your business!

 

By utilizing my 20+ years in web development and digital marketing, I offer a thorough analysis covering your website design, branding effectiveness, messaging, call-to-action, user experience, search engine strength, navigation and flow, engagement factors, and more.

 

How is this going to help you? You will receive professional insights and suggestions to help you know if your website is on point and poised to work 24/7 as an online business solution that actually helps your business succeed rather than an online brochure!

Your analysis will consist of assessment
in the following areas...

Navigation

  • Architectural Logic

  • Navigation access to the home page

  • Navigation consistency

  • Search engine compatibility

  • Help pages and Site map

  • Mandatory Links (Home, Privacy, Contact Us, etc)

Compatibility

  • Browser compatibility

  • Monitor resolution settings

  • Cascading Style Sheets (CSS)

  • Page Download time

  • Graphics compression

  • ALT tags for images

  • Use of pop-up windows

  • JavaScript formatting

Design

  • Perception & emotional appeal

  • Look & feel relative to your company’s branding

  • Sitewide design consistency

  • Unique features

  • Appropriate use of Multimedia or Flash

Usability

  • Clarity of services

  • Quality of service information

  • Decision support

  • Special offers & promotions

  • Product images and illustration quality

  • Cross-selling or up-selling capabilities

  • Availability of testimonials

  • Sales office support

  • Quality of contact information

Search Engine

  • Search Engine keywords

  • Page Titles

  • Meta Tag Description field

  • External links

  • Form validation to ensure correct information collected

     

Content

  • Positioning & branding message effectiveness

  • Page Who, What, Why

  • Contact form, thank you page, e-mail confirmation

  • Ease of Skimming

  • Typography

  • Format & layout

  • Appropriate Use of Headers and Links